摘要
贸易国际化是市场发展的必然选择,对于饲料企业而言,必须适应全球贸易大环境。近年来,我国企业在全球贸易中,主动应对竞争、不断根据市场经营形势做出调整,赢得持续健康发展。并且我国的饲料企业已经基本建立起自身的企业品牌,价值链也不断提升。饲料企业品牌价值影响力以及营销策略的重要性不断得到强化,本文从国际贸易过程中,饲料企业对于自身品牌的价值影响力的特点、提升品牌价值链的必要性以及提升的思路等情况进行分析,以供参考。
Internationalization of trade is the inevitable choice of market development,for feed enterprises,must adapt to the global trade environment.In recent years,Chinese enterprises in global trade,actively respond to competition,constantly adjust according to the market operation situation,and win sustained and healthy development.And China's feed enterprises have basically established their own enterprise brand,the value chain is also constantly improving.In the course of international trade,the characteristics of the value influence of the feed enterprise to its own brand,the necessity of upgrading the brand value chain,and the idea of upgrading were analyzed for reference.
作者
郑华
ZHENG Hua(Hohhot Vocational College,Hohhot,Inner Mongolia 010010,China)
出处
《中国饲料》
北大核心
2020年第13期142-145,共4页
China Feed
基金
内蒙古自治区教育厅课题“服务内蒙古区域经济发展的高职商务英语教学改革研究”(NJSY20232)。
关键词
国际贸易
饲料企业
品牌
价值链
international trade
feed companies
brands
value chains
