摘要
在传统的实地社区难以发挥既有作用时,新媒体和网络社群在凝聚民族文化传统方面发挥着越来越大的作用。通过线上线下的田野调查发现,网络社群已成为传播与传承民族传统文化的重要场域,不仅传播传承民族文化,还传承红色文化、家教文化;网络社群也是促进经济发展和文化生产性保护、促进社会参与和年轻人参与的重要力量,有望与政府行为形成合力;但要让兴趣转化为传承,仍然任重道远。为促进少数民族传统文化的传承与保护,应从思想上充分重视网络社群的重要作用,充分利用新媒体,发动群众参与传承,同时培育“新乡贤文化”,打造“民族文化网红”,打造少数民族地区的文化品牌,借助新媒体平台全面促进少数民族文化创意产业发展等。
With the acceleration of modernization and urbanization,and increasing population mobility,the traditional villages and living patterns of many ethnic minorities have greatly changed,which challenges the cultural transmission patterns based on traditional communities and culture bearers.However,at the same time,many new kinds of media and social network groups are now playing an increasingly important role for this.Some traditional ethnic cultures are being transmitted through and inherited by various community networks.The people in the communities mostly have a strong sense of cultural responsibility and a high cultural consciousness.They transmit and inherit their ethnic culture and Chinese traditional culture spontaneously through the social media that they use daily,such as WeChat groups,QQ groups,WeChat official accounts,Micro-blogs,Tik Tok,Kwai,even Taobao,and so on.These network groups and the people who are active in these groups are called“Social Network Groups”in this paper.The purpose of this paper is to understand how the heritage of ethnic cultures works through social network groups,and what role they play in the overall heritage,and to explore how it should be guided scientifically.Taking the Yugur in the north and the Achang in the south as subjects of this research,this paper combines online and offline ethnography to find out if:1.social network groups have become important domains through which ethnic minorities can spread and inherit their traditional culture,but,furthermore,not only to spread and inherit ethnic culture,but also to inherit“red culture”and family education values.Due to the increasing number of people working and studying outside their villages,traditional culture cannot be fully transmitted through the original domains of community and family.Therefore,the network community instead can play a good role.2.If the social network groups are also important domains for promoting economic development and the protection of cultural production.WeChat groups,friends'circles,Tik
作者
范小青
Fan Xiaoqing(School of Journalism and Communication,Minzu University of China,Beijing,100081,China)
出处
《民族学刊》
CSSCI
北大核心
2020年第3期73-79,137,138,共9页
Journal of Ethnology
基金
国家社科基金项目“少数民族网络社群与文化遗产活态传承创新研究”(17BXW083)。
关键词
网络社群
少数民族
民族文化
文化传承
social network groups
ethnic minorities
ethnic culture
culture inheritance
