摘要
融媒体时代以媒体融通与整合的话语传播优势,突破了受限于时空的传统高校思想政治教育话语模式藩篱,为高校思想政治教育话语塑造了新传播生态,迎来新发展契机。同时,因其复杂的话语环境使高校思想政治教育话语面临着话语权弱化、价值认同消解、话语转换与创新不足等现实问题。为了切实提高思想政治教育的效果,高校教育工作者必须结合新环境下思想政治教育话语传播生态变迁的实际情况,通过掌握话语先机,加强现实指南,夯实话语资源,转换话语范式,从而变革融媒体时代高等教育信息表达方式,实现高校思想政治教育话语的创新发展。
In the era of media convergence, the advantage of media accommodation and integration breaks the shackles of the traditional discourse mode of ideological and political education in colleges and universities strained by time and space. It brings new opportunities for the development of the discourse of ideological and political education in colleges and universities while causing some new issues due to its complex discourse environment, such as the weakening of discourse power, the thawing of value identification, and the lack of discourse transformation and innovation. Therefore, in order to effectively improve the effect of ideological and political education, educationalists need to combine the changes of the discourse communication of ideological and political education in modern time by taking the initiative in discourse and paying more attention to the real situations. At the same time, they need to ramp up discourse resources and change the discourse paradigm in order to realize the transformation of digital channels in higher education and the innovative development of the discourse of ideological and political education in the era of media convergence.
作者
魏薇
毛萍
马继梅
WEI Wei;MAO Ping;MA Jimei(Northeast Normal University,Changchun Jilin 130024)
出处
《现代教育管理》
CSSCI
北大核心
2020年第7期22-29,共8页
Modern Education Management
基金
全国教育科学“十三五”规划教育部青年课题“基于分层走班制的高中教学决策实践机制研究”(EHA170460)。
关键词
融媒体
高校
思想政治教育
话语变迁
发展进路
media convergence
colleges and universities
ideological and political education
shift of discourse
development path
