摘要
2020年初暴发的新型冠状病毒性肺炎疫情给全球体育赛事带来了巨大冲击,2022北京冬奥会也受到较大影响。文章从筹备工作进展、管理成本、赞助关系及收入、大众关注度、"后疫情"冬奥会形象等五个方面分析了疫情对北京冬奥会的冲击与影响。面对疫情冲击,应及时综合评估疫情对北京冬奥会带来的影响,建立面向冬奥会的重大突发公共卫生应急响应体系,积极与赞助商沟通保障赞助权益,加大宣传力度,调整宣传策略,为北京冬奥会创造良好的国内与国际氛围。北京冬奥会也将作为一张新名片向全世界展现"后疫情"下的中国。
The outbreak of COVID-19 in early 2020 brought great impact to global sporting events,and 2022 Beijing Winter Olympic Games were also affected. Combined with the impact path of the epidemic on sports events,this paper analyzes the impact and impact performance of the epidemic on the Beijing Winter Olympic Games from five aspects,including the preparation progress,management cost,sponsorship relationship and income,public attention,and the image of the post epidemic Winter Olympic Games. In the face of the impact of the epidemic,it is necessary to evaluate the impact of the epidemic on the Winter Olympic Games in a timely and comprehensive manner and establish a focus for the Winter Olympic Games The emergency response system for public health emergencies should actively communicate with sponsors to protect their rights and interests,increase publicity efforts,adjust publicity strategies,and create a good domestic and international atmosphere for the Winter Olympic Games. The Winter Olympic Games will also serve as a new visiting card to show the post epidemic China to the world.
作者
潘磊
Pan Lei(Institute of Finance&Trade of Hubei Academy of Social Sciences,Hubei,Wuhan,430077)
出处
《科技智囊》
2020年第4期32-36,共5页
Think Tank of Science & Technology
关键词
新冠肺炎疫情
北京冬奥会
体育赛事
赛事管理
赛事宣传
COVID-19
Beijing Winter Olympic Games
Sports events
Sports management
Event publicity
