摘要
粤港澳地区妈祖文化历史悠久,妈祖文化旅游资源丰富,"一带一路"倡议的实施为粤港澳地区的经济、政治、文化交流带来发展机遇的同时,也将对三地的妈祖文化联合旅游开发产生重大影响。文章在此基础上分析了"一带一路"视野下粤港澳三地妈祖文化旅游资源现存状况、妈祖文化联合旅游开发现状和存在的问题,并依据"一带一路"倡议带来的发展机遇,提出了建立开发机制、打造共同市场、共同营销宣传、培养专业人才等建议和对策。
Mazu culture in Guangdong,Hong Kong and Macao has a long history and rich cultural and tourism resources.The implementation of the "Belt and Road" initiative has brought development opportunities to the economic,political,and cultural exchanges in Guangdong,Hong Kong,and Macao,and will also have a major impact on the joint tourism development of Mazu culture in the three places.Based on this,this article analyzes the existing status of Mazu cultural tourism resources in Guangdong,Hong Kong and Macao,the current status of Mazu cultural joint tourism development,and the existing problems under the "Belt and Road" vision.In addition,based on the development opportunities brought by the "Belt and Road" initiative,this article puts forward suggestions and countermeasures such as establishing a development mechanism,creating a common market,co-marketing and propaganda,and training professionals.
作者
胡梅慧
林明太
HU Meihui;LIN Mingtai(School of Management,Putian University,Putian,Fujian,351100;Mazu Culture Research Institute,Putian University,Putian,Fujian,351100)
出处
《妈祖文化研究》
2020年第2期55-63,共9页
Mazu Culture Research
基金
国家社会科学基金艺术学项目“妈祖文化在海上丝绸之路沿线国家传播交流的机制与路径研究”(17BH155)阶段性成果。
关键词
一带一路
妈祖文化
联合旅游开发
粤港澳地区
The Belt and Road
Mazu culture
joint tourism development
Hong Kong
Macao and Guangdong