摘要
博物馆对于相关文物、藏品的陈列和展览是游客了解历史和文化的重要媒介,而如何让游客能走进博物馆对展览进行参观和学习,是博物馆宣传工作的关键。博物馆的展览对外进行有效的宣传,不能仅限于传统的广播、电视、报纸等媒体渠道,而是要紧扣时代的变化,利用互联网技术进行新媒体渠道的宣传工作。本文从博物馆展览宣传的重要性出发,接着分析目前博物馆常用的传统方式,进一步提出新媒体在博物馆展览宣传中的应用。
The display and exhibition of related cultural relics and collections in the museum is an important medium for tourists to understand history and culture.How to let tourists enter the museum to visit and learn from the exhibition is the key to the publicity work of the museum.The effective publicity of Museum exhibition to the outside world can not be limited to the traditional media channels such as radio,television,newspapers,etc.,but should closely follow the changes of the times and use the Internet technology to carry out the publicity of new media channels.Starting from the importance of Museum exhibition publicity,this paper analyzes the traditional ways commonly used in museums,and further proposes the application of new media in Museum exhibition publicity.
作者
徐来
XU Lai(The Shenyang Palace Museum,Shenyang 110004,China)
关键词
博物馆
展览
宣传
新媒体
museum
exhibition
publicity
new media
