摘要
借助经济学SWOT理论分析砂板乒乓球在中国推广过程中面临的优势、劣势、机遇和挑战。砂板乒乓球凭借独特的击球特点、比赛规则和赛场环境等吸引着越来越多乒乓爱好者加入其中。中国有着砂板发展的天然土壤,且砂板目前在中国的推广能够享受到政策红利。但是砂板在推广过程中同样还面临着一些劣势和挑战。砂板要想在中国发展的更好,需要在以下三个方面做得更好:(1)进一步丰厚奖金池;(2)拓宽推广渠道;(3)规范赛事规则,打造顶级职业赛事体系。砂板乒乓球的成功也带给了我们一些启示:(1)要看到小项目的巨大市场前景,对中国传统项目充满信心;(2)要有自创世界级品牌的意识;(3)鼓励民间资本和有识之士参与体育赛事经营,为其提供公平、自由竞争的市场环境。
We use SWOT theory of Economics to analysis Sand-table tennis's Strengths,weaknesses,opportunities and challenges which is extended in China in this paper.The Sand-table tennis by virtue of hit characteristics,rules of the game and the game environment to attract more and more table tennis enthusiasts.It has a sand board development of natural soil and enjoying the dividends policy,ButThere are some difficulties and challenges blocking on the road of Sand board table tennis’s development.The Sand-table tennis should make the following three points in order to develop better:(1)Increasing prize money;(2)Broadening the channels of promotion;(3)To standard tournament rules and create the top-level professional tournament system.The Sand table tennis’s success also brings us some enlightenment:(1)To see the project's huge market prospects,confident of Chinese traditional items;(2)We should have awareness to created a world class brand.(3)To encourage the participation of private capital and insight sports management,and to provide a fair and competitive environment.
作者
张辉
Zhang Hui(Sports department of Nanjing audit university,Nanjing Jiangsu 211815,China)
出处
《武术研究》
2020年第6期115-118,共4页
Wushu Studies
关键词
砂板乒乓球
潜力
战略选择
赛事IP
启示
Sand-table tennis
potential
Strategic choices
Intellectual property rights
Inspiration
