摘要
乡村振兴,产业兴旺是基础,品牌发展是关键。该文以"粤字号"2019年县域名特优新农产品区域公用品牌百强为评价依据,在分析云浮市农产品区域公用品牌整体及单个品牌竞争力的基础上,提出了云浮农产品区域公用品牌发展面临的主要问题及提升其竞争力的对策,为云浮市"粤字号"区域公用品牌建设提供建议参考。
In rural revitalization,industrial prosperity is the foundation,and brand development is the key.Based on the top 100“Yuezi”regional public brands of agricultural products in Guangdong Province in 2019,this paper analyzes the competitiveness of regional public brands of agricultural products in Yunfu,and puts forward the main problems faced by the development of regional public brands of agricultural products and the countermeasures to enhance their competitiveness,in order to provide suggestions and reference for the construction of“Yuezi”regional public brands of agricultural products in Yunfu.
作者
黄建辉
HUANG Jianhui(Guangdong Agriculture Industry Business Polytechnic,Guangzhou 510507,China)
出处
《广东农工商职业技术学院学报》
2020年第2期60-65,共6页
Journal of Guangdong Agriculture Industry Business Polytechnic
基金
云浮市哲学社会科学规划研究课题“粤港澳大湾区‘菜篮子’背景下云浮农产品区域品牌建设研究”(2020云社研〔6〕号)。
