摘要
基于西藏蜂蜜品质保护及营销模式的思考,结合蜜蜂营销现状和存在问题,得出更新营销观念、品牌升级,开拓绿色优质蜂蜜市场、精准营销、利用网络,组建营销组织等相关营销模式,全面阐述西藏蜂蜜品质保护及营销模式的思考。
Based on the thinking of quality protection and marketing mode of honey in Tibet,combined with the present situation and existing problems of Bee Marketing,this paper comes to the conclusion as renewing the marketing concept,upgrading the brand,opening up the green and high quality honey market,precise marketing and utilizing the network,setting up marketing organizations and other related marketing models,the comprehensive protection of the quality of honey in Tibet and thinking on the marketing model.
作者
马才仁卓玛
扎罗
Macairenzhuoma;Zaluo(Food Science Institute,Tibet Academy of Agricultural and Animal Husbandry Sciences,Tibet Lhasa 850000,China;Tibet Academy of Agricultural Research Farming Institute,Tibet Lhasa 850032,China)
出处
《西藏农业科技》
2020年第1期88-90,共3页
Tibet Journal of Agricultural Sciences
基金
科技重大专项-特色农产品加工技术与产品研发。
关键词
西藏蜂蜜
品质保护
营销模式
Tibetan honey
Quality protection
Marketing model
