摘要
消费者网上购物体验与推荐系统的性能因素高度相关。实证研究表明,推荐系统的人性化程度、智能性因素以及可信赖程度均能够影响顾客网上购物的功利性体验、情感体验和关联体验;推荐系统的资源丰富性与顾客网购的功利性体验和情感体验呈正相关,但与顾客的关联体验无关。营销人员可以从整体上把握推荐系统性能因素,调控并提高系统的各种关键性能,有效改善顾客网上购物的体验。
The online shopping experience of consumers is highly related to the performance factors of the recommendation system.Empirical research shows that the degree of humanization,intelligence and reliability of the recommendation system can affect the utilitarian experience,emotional experience and related experience of online shopping;the rich resource of the recommendation system is positively related to the utilitarian experience and emotional experience of online shopping,but has nothing to do with the related experience of customers.Marketing personnel can grasp the performance factors of the recommendation system as a whole,adjust and improve the key performance of the system to effectively improve the online shopping experience of customers.
作者
钱黎春
邱聪聪
刘蓓蕾
QIAN Li-chun;QIU Cong-cong;LIU Bei-lei(School of Business,AHUT,Ma’anshan 243002,Anhui, China)
出处
《安徽工业大学学报（社会科学版）》
2020年第1期16-20,共5页
Journal of Anhui University of Technology：Social Sciences
关键词
网上购物
推荐系统
顾客体验
online shopping
recommendation system
customer experience
