摘要
在5G背景下,媒介融合发展趋势将在移动终端上体现得淋漓尽致。随着多通道、泛交互的实现以及情境感知应用的普及,基于虚拟社区的品牌营销也将拓展出更为丰富的形式。站在交互设计的角度来看,移动虚拟品牌社区的设计者以构建品牌体验为最终目的来系统整合终端、网络和应用,让用户能围绕社区凝聚在一起,以促成以品牌体验为指向的交互,从而最终实现品牌价值与所有交互的意义。
Under the background of 5G,the development trend of media convergence will be fully reflected in the mobile terminals.With the realization of multi-channel,pan interaction and the popularization of situational awareness application,brand marketing based on virtual community will also expand into a richer form.From the perspective of interaction design,the designers of mobile virtual brand community should systematically integrate terminals,networks and applications with the ultimate goal of building brand experience,so that users can gather around the community,promote the interaction oriented to brand experience,and finally realize the brand value and the meaning of all interactions.
作者
张弘韬
ZHANG Hongtao(College of Packaging Design and Art,Hunan University of Technology,Zhuzhou Hunan 412007,China)
出处
《湖南工业大学学报（社会科学版）》
2020年第3期16-21,共6页
Journal of Hunan University of Technology(Social Science Edition)
基金
湖南省普通高等学校教学改革研究项目“湖南高校艺术设计类专业MOOC教学改革与创新研究”(湘教通[2019]291-576)。
关键词
移动虚拟品牌社区
5G
交互设计
体验设计
mobile virtual brand community
5G
interaction design
experience design
