摘要
品牌是一个产品、一个企业、一个民族的灵魂,文化品牌道路在黑龙江自由贸易试验区黑河片区文化贸易发展期间具有重要作用,其有助于文化市场竞争力进一步提高。所以,在发展中俄跨境文化链条建设中,黑龙江自由贸易试验区黑河片区增强品牌意识,加强文化品牌建设和跨境文化创新项目的建设。
Brand is the soul of a product,an enterprise and a nation.Cultural brand plays an important role in the development of cultural trade in Heihe area of Heilongjiang free-trade pilot zone,which is conducive to further improving the competitiveness of cultural market.Therefore,in the construction of cross-border cultural chain between China and Russia,Heihe area of Heilongjiang free-trade pilot zone should enhance brand awareness,strengthen the construction of cultural brand and promote the construction of cross-border cultural innovation projects.
作者
王井荣
Wang Jingrong(Heihe University,Heihe 164300,China)
出处
《黑河学院学报》
2020年第5期44-45,共2页
Journal of Heihe University
基金
黑龙江省哲学社科规划项目“黑龙江自由贸易试验区黑河片区跨境文化链条研究”(19JLH054)。
关键词
自由贸易试验区
黑河片区
文化创新项目
黑龙江
free-trade pilot zone
Heihe area
cultural innovation projects
Heilongjiang
