摘要
随着社会经济的不断发展,市场上的竞争越来越激烈,为了提升企业的竞争力,企业不仅需要提高产品的质量,还要创造出新的产品营销模式。色彩营销模式就是产品创新营销模式的一种,此种营销模式利用色彩去满足消费者的审美需求,提高企业竞争力。因此,色彩营销模式在如今的市场营销管理中具有广阔的发展前景。
With the continuous development of social economy,the competition in the market is becoming more and more fierce.In order to enhance the competitiveness of enterprises,enterprises not only need to improve the quality of products,but also create a new product marketing model.Color marketing mode is a kind of innovative marketing mode of products,which uses color to meet the aesthetic needs of consumers and improve the competitiveness of enterprises.Therefore,the color marketing model has a broad development prospect in today’s marketing management.
作者
王尧艺
Wang Yaoyi(Guizhou University of Finance and Economics,Guiyang 550025,China)
出处
《现代盐化工》
2020年第3期109-110,共2页
Modern Salt and Chemical Industry
关键词
色彩营销模式
市场营销管理
企业发展
应用探讨
color marketing model
marketing management
enterprise development
application discussion
