摘要
通过采用融媒体微信矩阵平台,辅之广播电台活动策划和节目互动能力,与政府机关部门合作,助力国家脱贫攻坚事业。综合利用微信投票加微信商城功能,触达了更广泛的社会群体,提升了融合传播力。本实例对广播电台和政府、事业单位宣传部门与地方协同,在信息和经济上的合作共赢具有借鉴意义。
Through the adoption of Wechat matrix platform of muti-media,supported by radio activity planning and program interaction capabilities,it can help the national country to lift itself out of poverty by cooperating with government departments.A wider social group can be reached and the integrated communication power can be obtained by comprehensive using of Wechat voting plus Wechat mall function,This case can be used for reference for the cooperation and win-win in information and economy between the radio station,the government and the Publicity Department of public institutions and the local government.
作者
段文辉
唐艳春
DUAN Wenhui;TANG Yanchun(Hunan radio&television Group,Changsha 410000,China;Library of South China University of Technology,Guangzhou 510640,China)
出处
《电声技术》
2020年第3期49-53,55,共6页
Audio Engineering
关键词
广播电台
融媒体
微信矩阵
弹性公有云
脱贫攻坚
乡村振兴
radio station
muti-media
Wechat matrix
elastic public cloud
poverty alleviation
rural revitalization.
