摘要
主题出版是我国出版产业的重要内容,对于坚定意识形态、展现中国形象、引领阅读潮流、扩大国际影响具有举足轻重的作用。进入新时代,主题出版具有了新的内涵,其蓬勃发展的同时也亟待解决内容枯燥、类型单一、营销滞后等具体问题,出版精品化成为主题出版的必由之路。结合"走近马克思"小丛书的成功案例,当前主题出版要进一步强化精品意识,构建精品标准,注重精品内容,还要不断革新营销方式,实现主题出版的可持续。
Theme publishing is one of the important parts of China publishing industry,which will firm our ideology,demonstrate China’s image,lead reading trend and extend international recognition.In the new era,theme publishing has had some new connotation and must solve the existing problems to realize fine works publishing.The paper has introduced the necessity of theme publishing,and studied the ways and strategies to achieve the sustainability of theme publishing with the successful case of The Series of Approaching Marx.
作者
李超超
LI Chao-chao(School of Marxism,Sanya University,Sanya 572000,China)
出处
《汉江师范学院学报》
2020年第2期125-129,共5页
Journal of Hanjiang Normal University
关键词
主题出版
出版精品
走近马克思
theme publishing
publish fine works
Approaching Marx
