摘要
运用文献资料等方法,对新时期体育学术期刊发展现状及面临的挑战进行研究,并提出发展策略。面临的挑战:国家政策环境变化对期刊出版质量提出新挑战;行业竞争环境变化对期刊服务定位提出新挑战;学术环境变化对期刊载体定位提出新挑战;传媒技术环境变化对期刊传播方式提出新挑战。发展策略:积极响应政策号召,充分把握政策机遇;合理调整期刊定位,应对行业环境压力;加强期刊特色建设,配合学术环境变化;全面扩展传播渠道,适应新型传媒环境。
Using literature review and other research methods,this paper studies the current situation of sports academic journals and challenges in the new era,and puts forward some development strategies.Sports academic journals are facing challenges as follows:publication quality facing new challenges with the changes of Chinese policy environment,the positioning of journal service facing challenges with the changes of competitive environment,the positioning of journal carrier facing challenges due to the changes of academic environment,the way of journal communication facing challenges with the changes of media technology environment.We proposed some development countermeasures such as:actively responding to the policy call,fully grasping the policy opportunities,coping with the pressure of industry environment by reasonable adjustment of journal positioning,strengthening characteristic construction of journal with the changes of academic environment,expanding communication channels comprehensively in new media environment.
作者
王蓉
WANG Rong(Sports Culture Development Center,General Administration of Sport of China,Beijing 100061,China;China Sports Museum,Beijing 100061,China)
出处
《体育文化导刊》
CSSCI
北大核心
2020年第3期24-30,共7页
Sports Culture Guide
关键词
体育文化
体育学术期刊
新时期
sports culture
sports academic journals
new era
