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高职传播与策划专业与中小微企业协同合作创新模式分析 被引量:1

Analysis on the Collaborative Innovation Mode of Communication and Planning Major and Medium-sized Micro Enterprises in Higher Vocational Education
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摘要 在《国家职业教育改革实施方案》进一步强调要求职业院校与中小微企业之间的"产教合作"的背景下,本文以广州城建职业学院传播与策划专业和广州市哈贝摄影有限公司之间的校企合作模式为典型案例,通过深入分析双方优劣势,基于"摄影"辐射其他课程、岗位和功能,构建"一体化"创新模式的实践基地。借此为高职专业与中小微企业的协同合作提供一定的实践借鉴意义。 The industry-education cooperation between vocational colleges and medium-sized micro enterprises is further emphasized in the implementation plan of national vocational education reform. Under this background,this paper takes the school-enterprise cooperation mode between communication and planning major of Guangzhou City Construction College and Guangzhou Habe Photography Co.,Ltd. as a typical case. Through in-depth analysis of the advantages and disadvantages of both sides,it aims to build the practice base of the"integrated"innovation mode based on"photography"as well as other courses,posts and functions. In this way,it can provide some practical reference for the cooperation between higher vocational majors and medium-sized micro enterprises.
作者 沈亚圆 王婧 SHEN Ya-yuan;WANG Jing(College of Humanities,Guangzhou City Construction College,Guangzhou Guangdong 510925,China)
出处 《湖北开放职业学院学报》 2020年第5期8-9,共2页 Journal of Hubei Open Vocational College
基金 广州城建职业学院校级质量工程项目“传播与策划专业广州市哈贝摄影有限公司大学生校外实践教学基地”(项目编号:XWJD201816)。
关键词 高职院校 传播与策划 中小微企业 协同合作 higher vocational institution communication and planning major medium-sized micro enterprises cooperative mechanism
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