摘要
生态语言学视域下的身份构建研究以身份构建语言为切入点,剖析语言如何参与构建身份,挖掘身份的生态属性,帮助人们抵制生态破坏身份,重塑、推广生态友好身份,以生态友好身份参与构建生态和谐现实。文章以2015年至2018年间阿里巴巴集团发布的致股东信为研究语料,借助NVivo11软件,分析语料语篇所构建阿里巴巴集团身份,并深入讨论所构建身份的生态属性。研究发现:(一)"未来""中国""技术"等关联信息是阿里巴巴董事会主席为企业设定的企业(前景)身份;(二)"未来""中国""技术"等企业身份具有一定的生态适用性。阿里巴巴企业以"未来""中国""技术"等身份,参与经济活动,助于推动经济健康发展;认同企业身份的投资者群体,潜移默化中树立、推广生态友好身份,参与构建生态现实,进而维护、推进生态共同体可持续发展。我们希望以此研究为生态语言学研究以及经济话语研究提供一种新的尝试。
Ecolinguistics investigates how language could establish ecologically identities,aiming to explore and examine whether those identities are of ecological appliability or not.And the studies are to help people resist identity which might encourage ecologically-destructive behavior,and re-shape and maintain identity which could encourage people to behave in ways to protect the whole system of ecology.To gain some insights into the identity of Alibaba Group,this paper attempts to investigate the ecological appliability of the identity constructed by Alibaba Group based on the corpus of the letters to shareholders written by Jack Ma from 2015 to 2018 via NVivo 11.The result shows:(1)The identities of Alibaba Group are“Weilai(future)”,“Zhongguo(China)”,“Jishu(technology)”,etc.;(2)The identities constructed are of ecological appliability.Of the established ecological identities,Alibaba Group would play an active role in the construction of a well-balanced economy.Besides,ones who have invested and would make decisions to invest into Alibaba Group,would be shaped by the company's ecological identity as well.Such ecological identity would encourage men to protect the well-balanced economy,and further the community of human society.
作者
刘姝昕
LIU Shu-xin(Department of Foreign Languages,Guangzhou College of Technology and Business,Guangzhou 510800,China)
出处
《北京科技大学学报（社会科学版）》
2020年第3期19-27,共9页
Journal of University of Science and Technology Beijing(Social Sciences Edition)
关键词
生态语言学
身份构建
致股东信
阿里巴巴
eco-linguistics
identity construction
CEO's letters
Alibaba Group
