摘要
“长江经济带”是我国综合实力最强、战略支撑作用最大的区域之一,借此机遇探讨体育产业一体化发展,有助于推动该区域体育产业的良性发展。运用SWOT战略分析法,从优势、劣势、机会、威胁四个方面具体分析当前“长江经济带”体育产业一体化发展的基本情况。并就此提出建议:打破行政区域的限制,建立合作机制;注重区域自身优势,调整产业布局,促进产业联动发展;化整为零,以点带面,形成阶梯式发展模式。
Yangtze Economic Belt is one of the regions having the most powerful comprehensive strength and greatly supported by the nation’s strategical policy.Given this economic opportunity in Yangtze Economic Belt,I want to discuss the integrated development in this area,which helps to promote the development of sport industry there.By applying SWOT analysis,I analyze the basic conditions of integrated development of sport industry in Yangtze Economic Belt viewed from four aspects:advantage,disadvantage,opportunity and threat,and then,based on the four aspects,I propose some ideas as follow:breaking the regional limit and establishing cooperation system;Attaching great importance to regional advantage and adjusting industrial distribution to promote interactive development of the industry;Breaking up the whole into parts and letting small parts lead the whole to form a pattern of stepwise development.
作者
毛爽
朱菊芳
MAO Shuang;ZHU Ju-fang(College of Sport Science Nanjing Normal University,Nanjing 210023,China)
出处
《军事体育学报》
2019年第4期87-91,共5页
Journal of Military Physical Education and Sports
基金
江苏省社会科学基金课题“江苏省体育产业集群网络与建设研究”(16TYD007)。
关键词
SWOT
体育产业一体化
长江经济带
swot analysis
Integration of sports industry
yangtze economic belt
