摘要
游客的情绪体验在很大程度上影响着他们的体验质量、目的地形象感知及满意度等旅游行为,但情绪和时空行为联系的研究尚未充分展开。本文从时间地理学和行为地理学视角出发,结合情感地理思维,以"马蜂窝网站"2017年北京自由行游记为数据源,通过语义分析识别游客情绪及时空行为要素,并在GIS中叠加整合进行交互分析与解释。一方面,研究揭示了游客时空行为及情绪特征,并探讨了情绪在全局/局部空间自相关的集聚性,以及游客时空行为与情绪的关系;另一方面,归纳出作用于行为和情绪的时空环境条件因素:空间特点、时间预算、与他人的互动。本文通过实证研究总结具体旅游情境下情绪与行为的响应和关联,探索个体时空行为模式中情绪要素的意义,讨论时空环境对行为和情绪的影响,并对区域旅游发展和景区服务管理提供建议。
Tourists’emotional experience significantly affects the tourism behaviors,such as experience quality,destination image perception,and satisfaction,but the relationship between emotion and spatial-temporal behavior has not been fully developed.Based on perspectives of time geography and behavioral geography,emotional geography thinking was also adopted in this paper.This study took domestic independent travelers to Beijing in 2017 as the case,collected 750 independent travelers’blogs of MaFengWo website,and screened out 105 blogs that meet research requirements.Semantic analysis was applied to analyses Tourists’blogs,key elements of tourists’emotions and spatial-temporal behaviors were identified.These results include:1)The hot spots are mainly found in the high-quality cultural resources gathering area of Dongcheng/Xicheng Distinct,and the Badaling/Mutianyu Great Wall in the suburbs of Beijing;2)Tourists’spatial-temporal paths concentrated in Beijing’s central axis and its surroundings;3)Tourists’emotion types are mainly positive,and they converge in the city center;4)There is a significant correlation between the arrival of specific attractions and the types of emotions,as well as spatial-temporal paths and emotion transitions.On the other hand,this paper probed that space characteristics,time budget,and interaction with others are three factors influencing spatial-temporal environment to tourists’behaviors and emotions.
作者
梁嘉祺
姜珊
陶犁
LIANG Jia-qi;JIANG Shan;TAO Li(College of Resource Environment and Tourism,Capital Normal University,Beijing 100048,China;Capital Research Institute of Tourism,Capital Normal University,Beijing 100048,China)
出处
《人文地理》
CSSCI
北大核心
2020年第2期152-160,共9页
Human Geography
基金
国家自然科学基金项目(41061016)
北京社科基金重点项目(19GLA004)。
关键词
网络游记
语义分析
时空行为
情绪
GIS可视化
online travel blogs
semantic analysis
spatial-temporal behavior
emotion
GIS visualization
