摘要
伴随我国社会主义市场经济的繁荣发展,消费主义渐向国内渗透并不断蔓延。城市青少年群体是消费主义观念上的受众者,特别是以无经济来源、未形成健康、完备消费观的部分大学生为主,高校学生的消费状况是社会消费状况的缩影[1]。基于对胜利学院中大学生的问卷调查,从心理、行为、社会三大因素进行立项研究,探明大学生群体受攀比心理的影响程度,借此修正女大学生的消费思想观念,改善消费行为方式并提升消费质量,加速建立合理化、健康的消费体系。
With the prosperity and development of China's socialist market economy,consumerism gradually permeates into China and continues to spread.Urban youth groups are consumers of consumerism,especially some college students who have no economic source and have not formed a healthy and complete concept of consumption.The consumption of college students is a microcosm of social consumption.Based on the questionnaire survey of college students in Shengli College,this paper conducts a project research from the three major factors of psychology,behavior and society to find out the influence degree of college students'group by comparison psychology,so as to correct the consumption ideology of female college students,improve the consumption behavior and consumption quality,and accelerate the establishment of a rational and healthy consumption system.
作者
刘玲
齐萌
王虹
王燕钊
黄昊
李大容
LIU Ling;QI Meng;WANG Hong;WANG Yan-zhao;HUANG Hao;LI Da-rong(Shengli College of China University of Petroleum,Dongying 257097,China)
出处
《价值工程》
2020年第15期38-40,共3页
Value Engineering
基金
2019年国家级大学生创新创业训练项目《消费主义思潮下“攀比心理”对女大学生消费行为的影响》,项目编号201913386006。
关键词
攀比心理
大学生
消费心理
消费行为
the psychology of comparison
college students
consumer psychology
consumption behavior
