摘要
食用菌国内市场份额不高、珍稀食用菌消费空间小、出口面临较大挑战是我国食用菌营销企业发展停滞不前的主要原因,为此建设食用菌营销企业的商业生态系统并对其盈利模式进行探讨。食用菌营销企业的商业生态系统由重点生态系统、竞争系统、支持系统、社会和自然环境系统构成。食用菌营销企业的商业生态系统盈利模式设计需要注意价值链、价值网络设计的成本结构与收入模式、生物成分与非生物成分干扰以及成本分摊、资源周转率提升的问题,从而达到提升食用菌营销企业综合效益的目的。
The domestic market share of edible fungi is not high,the consumption space of rare edible fungi is small,and the export is faced with great challenges.The business ecosystem of edible fungi marketing enterprise is composed of key ecosystem,competition system,support system,social and natural environment system.The design of profit model of edible fungi marketing enterprise’s business ecosystem needs to pay attention to the problems of value chain,cost structure and income model of value network design,interference of biological and non-biological components,cost allocation and improvement of resource turnover,so as to achieve the purpose of improving the comprehensive benefits of edible fungi marketing enterprise.
作者
刘抗英
LIU Kang-ying(Baise University,Baise 533000,China)
出处
《中国食用菌》
北大核心
2020年第4期117-119,共3页
Edible Fungi of China
基金
江西省教育厅课题(JXJG-15-94-1)。
关键词
食用菌营销企业
商业生态系统
盈利模式
edible fungi marketing enterprise
business ecosystem
profit model
