摘要
刺绣是一种实用性和美观性相结合的常见手工艺,新疆柯尔克孜族刺绣作为中华传统文化中的组成部分,经过千年的传承与发展,凭借自身浓郁的柯尔克孜族风情与精湛的技艺,在今天仍表现出极其强大的生命力。然而,新疆柯尔克孜族刺绣衍生品市场正处于起步阶段,尚有待进一步的创新设计与深度开发。本文尝试通过对目前市场中新疆柯尔克孜族刺绣衍生品发展现状的分析,探究它的发展前景和营销模式,以期推动新疆柯尔克孜族刺绣衍生品的区域化销售和创新性发展的深入开展。
Embroidery is a practical and aesthetic combination of common crafts.Embroidery of Xinjiang Kyrgyz people is a part of traditional Chinese culture,which still shows great vitality today after a thousand years of inheritance and development by virtue of its strong Kyrgyz people’s style and superb skills.However,there is no denying that the Kyrgyz people embroidery derivatives market is in its initial stage,and further innovative design and in-depth development are needed.This paper analyzes the current development situation of Kyrgyz people embroidery derivatives in Xinjiang market,and probes into its development prospect and marketing model,with a view to promoting regional sales and innovative development of embroidery derivatives of Kyrgyz people.
作者
朱贺琴
胡莲莲
Zhu Heqin;Hu Lianlian(Xinjiang University Urumqi,Xinjiang 830046)
出处
《新疆艺术学院学报》
2020年第1期114-122,共9页
Journal of Xinjiang Arts University
基金
国家级大学生创新项目“新疆柯尔克孜族刺绣衍生品市场调查报告”(201910755074)
2017年文化部非遗司委托项目“‘一带一路’”语境下中国新疆柯尔克孜族刺绣和哈萨克族花毡在跨国文化交往中的地位、价值意义(FY17005)阶段性成果。
