摘要
多元消费场景下,构建居民弹性生活出行与生鲜配送模式联合选择交叉巢式Logit模型,实现对联合选择偏好及影响因素的研究。结果发现:沟通偏好对工作日门店就餐相关选择的影响程度尤为突出,年龄变化对各方案被选概率变化的作用不大;每周平均工作时长的增加、休息时长的增加将分别削弱工作日出行偏好、增强非工作日出行偏好,工作结束时间越晚或工作越灵活、生活方式越丰富将分别使居民远离或偏好于简单生活出行的相关方案;居民对生鲜品质量担忧、等待焦虑的增强,将削弱各方案的被选概率,服务满意度的提升将极大地强化所有方案的被选概率。研究结果将为生鲜门店配送模式的优化和物流资源的配置提供理论支撑和实践指导。
In the case of multiple consumption scenarios,the joint selection CNL model of residents’flexible living travel and fresh distribution services is constructed to realize the research on joint selection preference and influencing factors.Main conclusions are these:it is more obvious of communication preferences on store dining on workdays,while changes of probability for any solution is not sensitive to age differences;longer average working hours or more rest time would weaken workday preferences or strengthen weekday preferences,later work times is less associated with simple living trip,more flexible work or rich way of life does the opposite;the increase of food quality concern or waiting time for fresh products would weaken all choices’possibilities,while the improvement of satisfaction does the opposite.The research results provides theoretical support and practical guidance to fresh food retailers for the optimization of distribution modes and the allocation of logistics resources.
作者
邱莹
朱惠琦
QIU Ying;ZHU Hui-qi(School of Economics and Management,Beijing Institute of Petrochemical Technology,Beijing 102617;School of Transportation,Ludong University,Yantai 264025)
出处
《软科学》
CSSCI
北大核心
2019年第8期133-137,144,共6页
Soft Science
基金
北京市社会科学基金研究基地项目一般项目(17JDGLB015)
北京市教育委员会社会科学计划项目(SM201910017002)。
