摘要
随着移动网络的发展、智能通讯设备的普及,自媒体时代已经到来。高校的网络舆情在自媒体的发展下,产生了新的特征。自媒体时代中,舆情发展迅速,传播范围广,影响力比较大,高校的管理对象即大学生心智尚不成熟,容易在网络平台上形成情绪化冲突,而且较之以往,该种冲突的不可控性大大增加。究其原因,从高校内部来看,其信息沟通反馈渠道不通畅,从管理者整体水平来说,高校对于网络舆情信息的处理缺乏体系性和意识上的主动性。在应对措施上,要努力打通多元化的内部信息反馈渠道,另外要依托自身优势,建立网络舆情研判处理系统。从而利用一套组合拳,真正把高校网络舆情利用好、解决好。
With the development of mobile network and the popularization of intelligent communication equipments, we-media era has come. With the development of we-media, the network public opinion of colleges and universities has generated new features. In the era of "we-media", public opinion develops rapidly, spreads widely and has great influence. The management objects of colleges and universities, namely,college students, are not mature yet and tend to bring emotional conflicts on the network platform. Moreover,compared with the past, such conflicts are greatly out of control. The reason lies in that the information communication and feedback channels are not unobstructed in colleges and universities. From the overall level of managers, colleges and universities lack systematic and conscious initiative in handling online public opinion information. In terms of coping measures, efforts should be made to open up diversified internal information feedback channels. In addition, a network public opinion research, judgment and processing system should be established on the basis of its own advantages. Therefore, a combination of measures can be used to make good use of and solve the public opinions on the Internet in colleges and universities.
作者
姜良杰
王星淇
JIANG Liang-jie;WANG Xing-qi(School of Humanities and Social Sciences,North China Electric Power University,Beijing 102206,China)
出处
《华北电力大学学报（社会科学版）》
2020年第2期134-140,共7页
Journal of North China Electric Power University(Social Sciences)
基金
华北电力大学2019年度“长城计划”专项研究课题“自媒体时代高校网络舆情事件应对研究——基于对两所大学的调研”(2019CJ010)。
