摘要
移动互联网时代,高校官方微信成为高校群体获取信息的重要媒体渠道,而其复杂的传播属性使得它的传播管理与一般的微信公众平台有所区别。通过对玉林师范学院的在校学生进行实证调查发现,高校官方微信平台在传播吸引力和影响力上有待提高。因此本文在综合高校官方微信平台复杂的传播属性的基础上,在传播目的、内容和管理上提出优化其传播影响力的建议策略。
In the era of mobile Internet,the official WeChat of colleges and universities has become an important media channel for university groups to obtain information,and its complex communication attributes make its communication management different from the general WeChat public platform.Through the empirical investigation of the students in Yulin Normal University,it is found that the official WeChat platform in colleges and universities needs to be improved in terms of its attractiveness and influence.Therefore,on the basis of synthesizing the complex attributes of the official WeChat platform in colleges and universities,this paper puts forward some suggestions for optimizing its influence on the purpose,content and management.
作者
黄露
HUANG Lu(School of Literature and Media,Yulin Normal University,Yulin,Guangxi 537000)
出处
《玉林师范学院学报》
2019年第6期150-154,共5页
Journal of Yulin Normal University
关键词
移动互联网
高校官方微信平台
传播影响力
Mobile Internet
The official WeChat platform of Colleges and Universities
communication influence
