摘要
体育旅游产业已成为现阶段最富有活力和发展潜能的新型产业之一。采用实地调查、文献资料法等,从资源、市场、产品三个方面,运用RMP分析方法对河西走廊体育旅游产业进行调研发现:1)河西走廊自然资源丰富、生态景观多样,具备体育旅游产业产品开发的基本要素;2)将旅游自然景观同举办体育赛事及重要节会相结合,有利于促进体育消费升级;3)体育旅游产业已成为展示城市独特魅力和外推城市形象的重要窗口;4)"体育+旅游"的发展模式能积极推动全民健身融入体育旅游产业高质量发展,为城市区域经济社会发展助力。发展对策:河西走廊全年能持续开展的体育旅游项目较少,呈现出"春冬冷清"的不足,需拓展新型旅游业态;现有体育赛事影响力不足,需挖掘一批高水平的体育旅游品牌赛事;应通过完善公共服务体系来全面提升体育旅游服务质量。
Sports tourism industry has become the most dynamic and potential development of the new industry.The research on sports tourism industry in hexi corridor using RMP analysis method from three aspects of resources,market and products by means of field survey and literature review found that:1)hexi corridor is rich in natural resources,diverse in ecological landscape,and has the basic elements of sports tourism industry product development;2)the combination of tourism natural landscape with sports events and important festivals is conducive to the promotion of sports consumption upgrading;3)the sports tourism industry has become an important window to show the unique charm of the city and to extrapolate the image of the city;4)the development model of"sports+tourism"can actively promote the integration of national fitness into the high-quality development of sports tourism industry and contribute to the economic and social development of urban areas.Development countermeasures:there are few sports tourism projects that can be continuously carried out in hexi corridor throughout the year,showing the shortage of"hot in summer and autumn","cold in spring and winter",etc.,so new tourism forms need to be developed.The influence of the existing sports events is insufficient,so it is necessary to excavate a number of heavyweight sports tourism brand events.We should improve the service quality and brand effect of sports tourism through perfecting the public service system.
作者
马利超
佘宏靓
MA Li-chao;SHE Hong-jing(Department of Physical Education,Lanzhou Jiaotong University,Lanzhou 730070,China;Department of Physical Education,Lanzhou Vocational and Technical College,Lanzhou 730070,China)
出处
《兰州交通大学学报》
CAS
2020年第2期140-146,共7页
Journal of Lanzhou Jiaotong University
基金
甘肃省体育社会科学研究青年项目(GST2018101)。
关键词
RMP分析
河西走廊
体育旅游
体育产业
RMP analysis
Hexi corridor
sports tourism
the sports industry
