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O2O在线回收企业再售策略研究 被引量:3

The resale strategies of the online recycler
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摘要 研究了O2O在线回收企业再售策略选择问题。研究发现:当制造商单位产品生产成本和处理商单位产品回收价格较低时,在线回收企业采取全部再售策略;当处理商单位产品回收价格居中时,在线回收企业采取部分再售策略;当处理商单位产品回收价格较高时,采取无再售策略。相对无再售行为的传统第三方回收而言,再售策略下O2O在线回收企业利润较优,故在线回收企业有动力进行再售,并且再售策略下消费者剩余优于传统第三方回收,而制造商利润降低。此外,全部再售策略下在线回收企业废旧品回收量优于传统第三方回收,有助于提升产品利用率,保护环境。 Remanufacturing is beneficial to both the environment and the enterprise,but the recovery rate is rather low still.This interesting phenomenon can be explained by many reasons,such as insufficient recycle stations,low recovery prices,poor environmental awareness,and so on.With the rapid development of the internet,some companies,like Aihuishou(www.aihuishou.com),Taolvhuanbao(www.taolv365.com),Lijiang(www.58yiji.com)and so on can collect the waste products from the consumers through the online channel.Compared with traditional recycling,online recycling in O2O(Online and Offline)has many advantages due to its,more transparency recovery price,less investing in building recycle stations,and the effects of scale economies in recycling.Moreover,the recycled products can be sold by the online recycling companies to an independent processor or consumers as second-hand goods travel through their recycling platform.The new model is different from the traditional wisdom that analyzes the problems of recycling channels or cooperation between supply chain members.Because of the benefit,we decided to explore the resale strategies of an online recycling company.This paper investigates a supply chain consisted of a manufacturer,an online recycler,and an independent processor.The manufacturer produces raw materials,while the online recycler takes back reusable items from the market and then sells them to the processor or the consumers as a second-hand good.Thus the online recycler has three resale strategies,i.e.,selling all the recycled products,selling partial ones,or no resale.For simplicity,we propose the following assumptions:1)The manufacturer does not have the processing qualification with waste products,so there is no recycled product flow to the manufacturer;2)Considering the better quality,durability and quality assurance services of new products,consumers have a higher valuation of the products from the manufacturer than the resale ones from the online recycler;and 3)All the players have complete information.To be con
作者 李增禄 郭强 聂佳佳 冯琳 LI Zenglu;GUO Qiang;NIE Jiajia;FENG Lin(School of Economics and Management,Southwest Jiaotong University,Chengdu 610031,China)
出处 《管理工程学报》 CSSCI CSCD 北大核心 2020年第3期191-198,共8页 Journal of Industrial Engineering and Engineering Management
基金 国家自然科学基金资助项目(71440016、71672153) 四川省科技计划项目(2015GZ0083-1)。
关键词 O2O在线回收 再售 回收量 回收成本 O2O online recycling company Resale Recycling amount Collecting cost
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