摘要
文创产业的融合性、渗透性,使其很容易联动其他产业要素形成资源聚集圈,驱动产业的空间聚集,进而塑造集聚区品牌。针对此,本文将从品牌建构的视角,结合产业集群、集聚区品牌等理论,基于文创产业的空间聚集特征分析,通过创新网络建构集聚产业链,并通过“融资、融智”推进聚集品牌市场化,以此作为文创产业创新发展的路径,提升其品牌形象和影响力。
The integration and permeability of the cultural and creative industries make it easy to link other industrial elements to form a resource gathering circle,drive the spatial gathering of industries,and then shape the brand of the gathering area.In view of this,this article combines the theory of industrial clusters and clustered brands from the perspective of brand construction,builds a clustered industrial chain through an innovation network based on the analysis of the spatial clustering characteristics of cultural and creative industries,and promotes the clustering brand marketization through"financing and intellectual integration",which is taken as a path for innovation and development of cultural and creative industries to enhance its brand image and influence.
作者
阳倩
刘金得
YANG Qian;LIU Jin-de(Yanshan University,Qinhuangdao 066000,China;Hebei Construction Material Vocational and Technical College,Qinhuangdao 066000,China)
出处
《价值工程》
2020年第13期88-89,共2页
Value Engineering
基金
2018年河北省文化艺术科学规划项目重点项目,项目编号HB18-ZD008。
关键词
品牌战略
文创产业
空间聚集
创新网络
brand strategy
cultural and creative industries
spatial clustering
innovation network
