摘要
随着新媒体技术日新月异的发展,短视频在宣传思想工作上起着重要作用,对青年的吸引力与影响力呈现逐步增长的趋势。推动短视频在社会主义核心价值观的引领下,实现其与青年价值观的融合共生是满足青年日益增长的美好生活需要的必要之举,是短视频在全媒体时代持续健康发展的应有之义,也是传播社会主义核心价值观的因时之需。解决短视频碎片化、娱乐化、去中心化、同质化与青年价值观形成之间内在矛盾,必须坚持以社会主义核心价值观为引领,做到视频内容突出社会主义核心价值观的主导作用,创作模式突出社会主义核心价值观的激励作用,传播方式突出社会主义核心价值观的凝聚作用,评价机制突出社会主义核心价值观的规范作用,真正实现网络短视频与青年价值观的融合共生。
With the rapid development of new media technology,short videos play an important role in propaganda and ideological work,and their attractiveness and influence on young people have gradually increased.Promoting short videos under the guidance of socialist core values and realizing the integration and coexistence with young people’s values is a necessary measure to meet the growing needs of young people’s better life.It is the proper meaning of short videos to continue the healthy development in the era of all media.It is also the demand to spread the core values of socialism.To resolve the inherent contradictions between the fragmentation,entertainment,decentralization,homogenization and formation of youth values of short videos,we must adhere to the leadership of socialist core values,so that video content highlights the leading role of socialist core values and creates,the model highlights the stimulating role of socialist core values,the mode of transmission highlights the cohesive role of socialist core values,the evaluation mechanism highlights the normative role of socialist core values,and truly realizes the integration and coexistence of short online videos and youth values.
作者
韩桥生
张文
Han Qiaosheng;Zhang Wen(College of Marxism,Jiangxi Normal University)
出处
《当代青年研究》
CSSCI
2020年第2期46-51,共6页
Contemporary Youth Research
基金
国家社会科学基金项目“当代中国道德风险研究”的阶段性成果,项目编号:15CZX047。
关键词
短视频
青年
核心价值观
融合共生
Short Video
Youth
Core Values
Integration and Symbiosis
