摘要
随着短视频日渐渗入社会大众的日常生活,不少不法商家从中找到新的犯罪契机,他们利用"网红带货"的营销模式,借由短视频平台进行制假售假的违法犯罪活动.短视频平台作为一种新型社交电商,目前还缺少有效的电商管控机制.针对整治短视频平台"网红带货"售假乱象的执法过程中,遇到的发现难、取证难、处罚难等管控难点,提出了线上线下齐管控、增加违法成本、健全行业自治体系和鼓励全民管控等建议.
As short videos gradually penetrate daily life of the public,many illegal merchants have found new opportunities for crimes.They engage in illegal activities of making and selling fake products on the short video platform,through the marketing model of Influencer Marketing.As a new type of social e-commerce,the short videos platform lacks an effective e-commerce control mechanism at present.After analyzing the difficulties of discovering fake products,obtaining evidences and punishing relevant parties encountered in the process of law enforcement to control the chaos of selling fake products through Influencer Marketing on the short video platform,this paper puts forward some control suggestions such as control both online and offline,increasing the illegal cost of all parties,improving the industry autonomy system and encouraging the supervision of whole society.
作者
屈丽
汤艳君
苏梅
Qu Li;Tang Yanjun;Su Mei(Criminal Investigation Police University of China,Shenyang 110854)
出处
《信息安全研究》
2020年第5期458-462,共5页
Journal of Information Security Research
关键词
短视频
网红带货
网络售假
管控
电商
short video
influencer marketing
selling fake products online
control
e-commerce
