摘要
随着新媒体技术的日新月异,企业市场营销迎来了新的发展机遇。在当代市场经济环境中,企业应充分借助新媒体创新市场营销模式,实现营销战略转型,这是解决中小企业可持续发展的瓶颈问题的重要举措。
With the rapid development of new media technology,enterprise marketing also ushered in new development opportunities.In the contemporary market economy environment,enterprises should make full use of new media to create marketing mode and realize marketing strategy transformation,which is an important measure to solve the bottleneck problem of sustainable development of small and medium-sized enterprises.
作者
秦淑娟
QIN Shujuan(Shanxi International Business Vocational College, Taiyuan 030031, China)
出处
《郑州铁路职业技术学院学报》
2020年第1期48-50,共3页
Journal of Zhengzhou Railway Vocational and Technical College
