摘要
人工智能在知识服务中的广泛应用,对阅读产业产生了多重影响。在阅读内容生产方面,人工智能推动了阅读内容的加速生产,提高了写作效率,使内容生产实现定制化、批量化,使写作内容更具前瞻性,也提高了选题命中率,节省了内容审核成本;在阅读产品传播方面,人工智能推动了阅读产品的精准传播,实现阅读内容的精准推荐和广告的定向投放;在阅读服务方面,人工智能推动了阅读服务的智能化,优化了购书体验,浓缩了阅读内容,创新了阅读内容的表现形式,降低了阅读门槛。人工智能与阅读产业融合的同时,也显现出技术壁垒、创新意识缺失等问题。阅读产业需要利用人工智能技术加强在阅读产品功能与传播模式上的创新,带来更加便利的阅读享受。
The widespread application of artificial intelligence in knowledge services has multiple impacts in reading industry.In terms of reading content production,artificial intelligence accelerats the production of reading content,improves writing efficiency,and makes content production customized and batch-oriented.The writing content is more forward-looking,which improves the click rate of topic selection and saves time of content review.In terms of the dissemination of reading products,artificial intelligence promotes the accurate dissemination of reading products,achieves accurate recommendation of reading content and targets placement of advertisements.In terms of reading services,artificial intelligence promotes the intelligence of reading services,optimizes the book purchase experience,condenses reading content,innovates the expression of reading content,and lowers the threshold of reading.At the same time,due to the integration of artificial intelligence and the reading industry,there are also problems such as technical barriers and lack of innovation awareness.The reading industry needs to use artificial intelligence technology to strengthen innovation in the functions of reading product and communication modes,and bring more convenience to reading enjoyment.
作者
刘阳
谷征
Liu Yang;Gu Zheng(Beijing Institute of Graphic Communication,Beijing 102600,China)
出处
《今日科苑》
2020年第1期50-56,共7页
Modern Science
关键词
人工智能
阅读
阅读产业
影响
artificial intelligence
reading
reading industry
effects
