摘要
随着科技的不断发展,大数据时代的到来加速推进了我国贸易方式的转变过程,信息化、智能化的建设是大势所趋。尤其是在"互联网+"战略提出之后,对于传统的纺织行业市场造成了很大的影响。在此背景之下,纺织企业应该如何提高竞争力赢得市场优势也成为当下企业面临的一大难题。文章将从纺织企业的现状和困境分析提出纺织企业未来的发展建议。
With the continuous development of science and technology,the arrival of the big data era has accelerated the process of the transformation of China’s trade mode,and the construction of informatization and intelligence is the general trend.Especially after the "Internet+" strategy was put forward,it had a great impact on the traditional textile industry market.Under this background,how textile enterprises should improve their competitiveness and win market advantages has become a big problem facing enterprises at present.This article will put forward suggestions for the future development of textile enterprises from the analysis of the current situation and difficulties of textile enterprises.
作者
万如韵
Wan Ruyun(Jiangxi University of Finance and Economics,Shangrao 330013,China)
关键词
互联网+
纺织企业
发展路径
“Internet+”
textile enterprises
path of development
