摘要
酒类产品实用性包装优化设计有助于提升酒品销售量,因此对包装进行设计并做出改进十分必要。针对当前酒类产品包装设计发展现状和面临的虚构酒历史意义、胡乱使用传统图案以及过分豪华包装的问题应加以引导性的纠正。具体以安全、环保和美观为设计原则,进行消费心理下产品品级包装、礼品包装和务实产品包装设计,此后通过对产品包装的图文设计进行创新,丰富包装色彩和图案,采用环保材质进行包装设计降低环境污染,运用激光雕刻制版技术和物联网技术加强酒类产品实用性包装防伪设计,实现对酒类产品包装的优化设计和改进。
Optimizing the practical packaging design for alcoholic drinks is helpful in promoting sales.The present situations of alcoholic drinks packaging design was introduced and the existing problems including fake historical meanings,misuse of traditional patterns and excessive luxurious packaging were put forward.The packaging design should adhere to the principles of safety,environmental protection,and beautiful appearance.The grade-based packaging,gift packaging and pragmatic packaging design should focus on consumers’psychological needs.In this study,the graphic design was innovated,more packaging color and patterns was collected,and environmental protection materials was adopted.Besides,laser engraving plate-making technology and Internet of Things were applied to strengthen the anti-counterfeiting design.
作者
岳瑾
YUE Jin(School of Design,Xianyang Normal College,Xianyang,Shaanxi 712000,China)
出处
《酿酒科技》
2020年第4期116-121,共6页
Liquor-Making Science & Technology
基金
陕西省教育厅2014年科学研究项目(14JK1788)
2014年陕西省社会科学艺术学研究项目(2014031)。
关键词
酒类
务实产品
包装设计
改进方案
安全
环保
创新
alcoholic drinks
pragmatic products
packaging design
improvement scheme
safety
environmental protection
innovation
