摘要
探析扁平化风格在当代包装设计中的应用与发展。分析了扁平化风格的包装设计在图形、颜色、字体及版式设计中的方式与方法,以当代包装为例,探究扁平化风格在品牌识别、信息传达以及新媒体融合方面对当代包装设计的影响。扁平化风格的包装设计不仅满足了保护产品、宣传信息的基本功能,还符合当代消费者对包装设计视觉简明大方、信息删繁就简的需求。扁平化设计在保证了包装功能的同时实现了包装的简化,带给消费者独特的视觉享受以及良好的用户体验。
Exploring the application and development of flat style in contemporary packaging design. Analyze the ways and methods of flat style packaging design in graphics,color,font and layout design. Take contemporary packaging as an example to explore the impact of flat style on contemporary packaging design in terms of brand identity,messaging and new media integration. The flat style packaging design not only satisfies the basic functions of protecting products and publicity information,but also meets the needs of contemporary consumers for the simplicity and generosity of packaging design and the simplicity of information. The flat design not only simplifies the packaging design,but also guarantees the packaging function while giving consumers a unique visual enjoyment and a good user experience.
出处
《设计》
2020年第3期48-49,共2页
Design
关键词
包装设计
扁平化风格
设计理念
应用
Packaging design
Flat style
Design concept
Application
