摘要
地区形象是话语研究关注的焦点之一。基于大数据思维,研究China Daily英文网站中有关“henan”的语料,可以发现:该媒介利用实词资源,将河南再现为一个充满活力、机遇和合作的繁荣省份;从评价理论的角度看,这一形象通过宣认资源和支持资源表达出来,并借由归属资源得到确认。反思整个形象自塑过程,河南还需加强部门合作,推进渠道建设、人才培养和公共外交等,从而形成塑造河南形象的合力。
Regional image is one of the focuses that discourse research often pays attention to.Based on the big data thinking,the author makes research on the corpus in China Daily English website about“Henan”and finds out that this media,making use of the resource of notional words,represents Henan as a prosperous province full of vitality,opportunity and cooperation;Viewed from the theory of evaluation,this image is expressed through announcement resource and support resource,and verified by the affiliation resource.When reflecting the whole process of self-image modeling,it is necessary that Henan province should strengthen the cooperation among departments,and promote the channel building,talent cultivation and public diplomacy etc,so as to form the joint forces to model the image of Henan province.
作者
李秀伟
Li Xiuwei(Huanghe Science&Technology College,Zhengzhou City,Henan Province,450063)
出处
《黄河科技学院学报》
2020年第3期79-89,共11页
Journal of Huanghe S&T College
基金
2019年度河南省社科联调研课题(SKL-2019-1260)。
关键词
对外传播
媒介
河南形象
话语资源
评价
external communication
media
Henan image
discourse resource
evaluation
