摘要
近年来,企业对网络营销人才的需求日益增加,网络营销人才的培养已成为我国高职院校市场营销、电子商务等专业人才培养计划的重点。互联网的迅速发展带动了网络营销的方式方法、工具体系不断更新,使得我国网络营销课程发展相对滞后,呈现出课程教学缺乏实践性、课程内容过于传统等问题。本文就高职院校网络营销课程教学实践中出现的问题进行浅析,并对SPOC混合式与项目实践相结合的教学方式进行研究,通过将SPOC资源与项目教学法的特点及优势应用到网络营销的课程中,对教学过程与评价考核进行深入改革。
In recent years,the demand of enterprises for network marketing talents has been increasing.The cultivation of network marketing talents has become the focus of the training of professional talents in marketing,e-commerce and other fields in China's higher vocational colleges.The rapid development of the Internet has driven the continuous updating of the methods,tools,and system of online marketing,which has made the development of the online marketing course in China relatively lagging,presenting problems such as lack of practicality in course teaching and overly traditional course content.This paper briefly analyzes the problems in the teaching practice of the network marketing course in higher vocational colleges,and studies the teaching method of combining SPOC-based blended teaching with project practice.By applying the characteristics and advantages of SPOC resources and project-based teaching to the network marketing course,teaching process and evaluation are deeply reformed.
出处
《科教文汇》
2020年第9期104-106,共3页
Journal of Science and Education
基金
基于SPOC模式的创新创业课程群建设研究——以某高职学校市场营销专业为例,课题类别:自治区规划课题,课题批准号:NZJGH2018242。
关键词
网络营销
课程改革
SPOC项目实践
network marketing
course reform
SPOC-based project practice
