摘要
大数据时代的来临推动云计算与物联网等一系列互联网技术的快速发展,而现阶段网络交易数据量呈现出上升趋势,而这也为电子商务用户画像构建提供了极为丰富且准确的数据来源。在大数据时代,消费者在网络上的行为会被记录下来,用户画像作为大数据环境下的用户描述工具,凭借其用户描述与建模上的优势,在电子商务领域被广泛应用。笔者立足于电子商务领域,从标签体系建设和画像体系建设两方面来探讨如何构建用户画像,希望能够为相关研究提供借鉴。
The advent of the era of big data promotes the rapid development of a series of Internet technologies such as cloud computing and the Internet of things.At present,the amount of network transaction data is on the rise,which also provides a very rich and accurate data source for the construction of e-commerce user profiles.In the era of big data,the behavior of consumers on the network will be recorded.As a user description tool in the big data environment,user portrait is widely used in the field of e-commerce with its advantages of user description and modeling.Based on the field of e-commerce,the author discusses how to build user portrait from the two aspects of label system construction and portrait system construction,hoping to provide reference for related research.
作者
崔萃
Cui Cui(Shandong College of Economics and Business,Weifang Shandong 261011,China)
出处
《信息与电脑》
2020年第3期116-117,共2页
Information & Computer
关键词
大数据
电子商务
用户画像
big data
electronic commerce
user portrait
