摘要
近年来,国内的大数据技术在飞快发展,大数据已经成为公司持续发展的一个重要引擎。国内的互联网公司通过利用大数据来分析消费者的消费行为,从而制定切合市场发展需要的营销战略。在大数据时代下,公司的营销战略、市场营销模式都在发生变化。基于此,论文分析了大数据分析时代对市场营销的影响。
In recent years,the domestic big data technology is developing rapidly,and big data has become an important engine of the company's sustainable development.Domestic internet companies use big data to analyze consumers'consumption behavior,so as to formulate marketing strategies that meet the needs of market development.In the era of big data,the company's marketing strategy and marketing mode are changing.Based on this,the paper analyzes the influence of big data analysis era on marketing.
作者
武美丽
WU Mei-li(Guangzhou Changdao Photoelectric Machinery Factory,Guangzhou 510715,China)
出处
《中小企业管理与科技》
2020年第2期114-115,共2页
Management & Technology of SME
