摘要
对旅游价值的研究是区域进行旅游开发的先导,关系到旅游发展的成败;要提升一个区域的旅游价值,从市场的观念来看其中一个关键的环节就是如何更好地加强旅游产业运营、激发旅游产业的活力,因此可以从优化投资环境、完善产业结构、积极推动旅游政治合作、塑造区域品牌等方面增加旅游对区域经济社会发展的贡献率,凸显区域旅游价值。
The study of tourism value is the forerunner of regional tourism development, which is related to the success or failure of tourism development. To enhance the tourism value of a region, one of the key links from the perspective of market concept is how to better strengthen the operation of tourism industry and stimulate the vitality of tourism industry. Therefore, we can increase the contribution rate of tourism to regional economic and social development from the aspects of optimizing investment environment, perfecting industrial structure, actively promoting tourism political cooperation and shaping regional brands, and highlight the value of regional tourism.
作者
夏梦蕾
李庆雷
杨洪飞
Xia Menglei;Li Qinglei;Yang Hongfei(School of Tourism and Geography,Yunnan Normal University,Kunming Yunnan 650500)
出处
《保山学院学报》
2020年第1期48-54,共7页
JOURNAL OF BAOSHAN UNIVERSITY
关键词
区域旅游
旅游价值
判识方法
提升策略
Regional tourism
Tourism value
Evaluation
Promotion strategy
