摘要
非遗是民族文化精神的体现。移动互联网时代我国多数非遗网络平台建设还停留在PC端阶段,且运营效果一般,无法满足社会需求。新零售模式改善了“人、货、场”关系,这种模式用于非遗传播,形成了新时期非遗、用户和场景三者之间新的“人、货、场”模式。通过创新设计的“四通八达”平台,让非遗可以跨时空传承,最大可能地获取线上线下两方面资源,解决现有平台过于封闭的问题。
Non-legacy is the embodiment of the national cultural spirit.In the era of mobile Internet,most of the non-legacy network platforms in China still stay in PC-end stage and the operation effect is general,which can not meet the social needs.The new retail model has improved the“customer-product-place”relationship.This model is used for non-legacy communication,forming a new“customer-product-place”model between the new era and the user and the scene.The innovative“Lead in all directions”platform allows non-legacy to be transmitted across time and space,and it is possible to obtain both online and offline resources to solve the problem of the existing platform being too closed.
作者
汝子报
RU Zi-bao(Information Engineering Department,Bozhou Vocational and Technical College,Bozhou 236800,Anhui)
出处
《陇东学院学报》
2020年第2期26-31,共6页
Journal of Longdong University
基金
安徽省社会科学创新发展研究项目(2018CX094)
亳州市社科联项目(2019026)。
关键词
移动互联网
新零售
非遗
传承平台
转型升级
mobile internet
new retail
non-legacy
communication platform
transformation upgrading
