摘要
以大数据挖掘技术为支撑的算法推送广泛应用,在满足信息发送端的市场需要、实现需求端的信息精准对接的同时,也造成不同主体间的信息鸿沟,使得用户在信息内容与获取方式上面临窄化风险,加大社会不同群体间认知差异,加剧在社会认知方面的"个性化"、消解"共性化"倾向,阻碍公共空间与社会共识的形成,造成信息垄断,并可能进一步造成社会撕裂的后果。互联网时代信息茧房这一状况的存在与发展不利于在公众核心利益方面实现共识,且与社会主体平等享有信息公平权的价值取向相悖。本文以媒介形态发展为时间坐标、以受众心理认知为维度,分析信息茧房的形成过程,指出信息茧房造成受众、群体认知差异,以及长此以往可能造成的社会撕裂问题;提出在信息获取与分配过程中的信息公平是公民基本权利,也是社会公平的重要组成部分;并在论述社会核心利益与资本运作所遵循的商业逻辑之关系以及信息公平与社会公平的整体与部分之关系的基础上,提出政府、媒体及其他社会主体可以通过立法、行政调控、行业自律方式,修正信息茧房的负面影响、防止社会撕裂,进而实现信息公平与社会公平。
Nowadays, with the development of network technology, information distribution is being based on big data which is coming from Internet users’ interests. The use of algorithm, on one hand, helps internet platform get profit, on the other hand, average people can receive information close approaching to their own interests. But we cannot ignore the disadvantages that algorithm brings to us. People who obtain narrow range of information may have great comprehending deviation of the real world. Meanwhile, the different understanding of the same social issue among varieties of social communities may lead to social rip. The information cocoon is neither in contradiction with the requirement of information equality nor with the social core benefit. According to the timeline of media development, this paper analyzes the formation process of information cocoons and points out that the information cocoon causes the cognitive difference of audience groups and the social rip that may be caused in the long run. Meanwhile, it figures out that information equality is part of social equality, and is one of the most important rights of citizens. Then based on the discussion of the relationship between information and social capital, the relationship between information quality and social equality, this paper suggests that government media and other social subjects should reduce the negative effects of information cocoon to prevent social rip through legislation and administrative regulation of industry self-discipline, so as to realize information equality and social equality.
作者
申楠
SHEN Nan(School of Journalism and New Media,Xi’an Jiaotong University,Xi’an710049,China)
出处
《西安交通大学学报（社会科学版）》
CSSCI
北大核心
2020年第2期139-144,共6页
Journal of Xi'an Jiaotong University：Social Sciences
基金
陕西省科技计划(软科学)项目(2018KRM027)
陕西省社会科学基金项目(2017M003)
中央高校基本科研业务费项目(SK2018036)
中国博士后科学基金第62批面上资助项目(2017M623142)
关键词
算法
信息茧房
信息公平
心理认知
社会公平
algorithm
information cocoons
information equality
psychological cognition
social equality
