摘要
总体看来,我国的城市文化品牌建设尚处于探索阶段,既没有形成具有普遍指导意义的建设理论,也缺乏具备广泛推广价值的实践经验。我们分析了我国城市文化品牌建设现状,提出了我国城市文化品牌塑造的基本原则和具体路径。这些原则与路径能够促进我国城市文化品牌总体上的健康成长,进而从根本上助推我国城市化进程的良性发展。
Generally speaking,the construction of urban cultural brand in China is still in the exploratory stage.There is neither a construction theory with universal guiding significance nor practical experience with extensive popularization value.Based on this,we try to analyze the current situation of urban cultural brand building in China comprehensively and thoroughly.Taking the planning of urban cultural brand in Gangcheng District,Jinan City of Shandong Province as an example,and combining with the basic situation of national urban cultural brand building,we analyze the basic principles and specific paths of urban cultural brand building in China.It is hoped that the proposition of these principles and paths can promote the healthy growth of our urban cultural brand as a whole,and then fundamentally promote the sound development of our urbanization process.
作者
高迎刚
丛晓煜
GAO Ying-gang;CONG Xiao-yu(School of Art,Shandong University,Jinan,Shandong 250100)
出处
《艺术百家》
CSSCI
北大核心
2019年第6期58-62,共5页
Hundred Schools In Arts
基金
2019年度山东省社会科学规划研究项目“文化服务类PPP项目的规范运作问题研究”(项目编号:19BJCJ54)阶段性成果之一
