摘要
随着互联网技术的飞速发展,信息技术对人们生活的影响也越来越大,电子商务随之蓬勃兴起。除此之外微博、微信、抖音等自媒体平台逐渐积累了大量的用户,自媒体行业整体发展迅速,影响力也日益扩大,这对电子商务传统营销方式的转变起到了重要促进作用。移动互联网的普及使得自媒体时代电子商务营销新模式对消费者的日常选择产生了重要影响,同时也促进了我国第三次消费升级。
With the rapid development of Internet technology, the information technology has had an increasingly greater influence on people’s life so that e-commerce is booming. In addition, Weibo, WeChat, Douyin and other self-media platforms have gradually accumulated a large number of users, and the self-media industry as a whole is developing rapidly with growing influence, which plays an important role in transforming the traditional marketing methods of e-commerce. The new e-commerce marketing mode due to the wide application of mobile Internet in the era of self-media has an important impact on consumers’ daily choices, and also promotes the third consumption upgrading in China.
出处
《学术前沿》
CSSCI
北大核心
2019年第23期126-129,共4页
Frontiers
关键词
电子商务
自媒体
消费升级
e-commerce
self-media
consumption upgrading
