摘要
根据2008-2017年中国对"一带一路"沿线30个国家文化产品出口的面板数据,可以从经济水平、人口数量、地理特征和文化折扣四个层面构建指标,运用扩展后的引力模型进行回归分析,探查中国总类和分类两层面的文化产品在"一带一路"沿线国家的文化折扣效应。实证检验结果表明,无论是总体文化产品出口还是各分类文化产品出口,文化折扣对其都有着显著的阻碍作用,但对不同类别产品的作用强度存在较大差异。对此有针对性地提出了增强相互间文化认知、优化出口产品结构、差异化产品出口对象、提升产品自身质量等建议。
Based on China’s panel data on cultural products exports from 30 countries along the"Belt and Road"from 2008 to 2017,indicators can be constructed in terms of economic level,population size,geographical features and cultural discount.The regression analysis is using the extended gravity model to explore the cultural discount effect of different categories of Chinese cultural products in the countries along the"Belt and Road".The result of empirical test shows that,whether it is the export of overall cultural products or various categories of cultural products,cultural discounts have a significant hindrance to it,but the intensity of the effect on different categories of products varies greatly.In this regard,some suggestions are put forward,such as enhancing mutual cultural cognition,optimizing export product structure,differentiating export objects and improving product quality.
作者
梁君
汪慧敏
江畅
Liang Jun;Wang Huimin;Jiang Chang
出处
《社会科学》
CSSCI
北大核心
2020年第1期29-37,共9页
Journal of Social Sciences
基金
国家社科基金重点项目“‘一带一路’倡议与提升中国文化软实力研究”(项目编号:19AKS019)的阶段性成果
关键词
“一带一路”
文化折扣
文化产品
文化距离
the"Belt and Road"
Cultural Discount
Cultural Products
Cultural Distance
