摘要
本文鉴于对网络购物发展现状的评述,建议从传统购物方式中取长补短、虚实结合,提出电子商务购物网站分别与传统商业的市区商场和社区商店相向联营,构建市区商场体验店和社区商店体验店的新方案,并评估了这两种经营模式的市场前景。
Are reviewed, the present development of this article in view of the network shopping advice from traditional shopping way complement each other, thus, put forward the electronic commerce shopping sites respectively with the traditional commercial downtown mall shop opposite associated with community, building downtown shopping experience shops and community’s new program to store experience, and to assess the market prospect of two business models.
作者
厉力
LI Li(School of Knowledge and Practice,Northwest Normal University,Lanzhou 730070)
出处
《科技促进发展》
CSCD
2019年第8期884-889,共6页
Science & Technology for Development
基金
2017年度甘肃省“十三五”教育科学规划课题(GS2017 GHB2048):“营销4.0时代”与“双创”背景下基于SPOC翻转课堂的教学模式改革与实践——以普通应用型本科《市场营销学》为例,负责人:周怀谷
2019年甘肃省高等学校创新创业教育改革项目(No.41):大数据时代下《市场营销学》学生创新创业能力提升途径的研究,负责人:周怀谷
关键词
网络购物
传统购物
电子商务体验店
市区商场体验店
社区商店体验店
online shopping
traditional shopping
e-commerce experience shop
urban shopping mall experience shop
community store experience shop
