摘要
收集7家典型动漫网站的中医药文化动漫作品及传播信息,研究当前中医药文化相关动漫发展现状,归纳其发展特点及趋势,探讨存在问题并对未来的研究和工作进行展望;认为中医药动漫目前正处于萌芽和快速发展阶段,动漫传播表现出对中医药文化的良好适应,具有旺盛的生命力和广阔的市场前景;其结合模式的不断优化带来越来越多的高质量作品,但也不同程度的暴露出规模小、质量低、消费观众少等问题。为了促进动漫与中医药文化的有机融合,建议从加强理论研究、调查公众需求偏好、扶持优秀中医药动漫IP、培养专业人才、加强质量监管这几方面入手,引导中医药动漫可持续发展、形成良性传播循环。
The author collected animation works and information of traditional Chinese medicine culture of 7 typical animation websites, studied the current development status of animation related to traditional Chinese medicine culture, summarized its development characteristics and trends, and discussed the existing problems and prospected the future research and work. Chinese medicine animation is currently in the stage of germination and rapid development. The animation communication shows a good adaptation to the Chinese medicine culture.It has strong vitality and broad market prospects. The continuous optimization of its combination mode brings more and more high-quality works. However, it also exposes some problems of small scale, low quality, and consumer audience. In order to promote the organic integration of animation and Chinese medicine culture, the author proposes strengthening theoretical research, investigating public demand preferences, supporting excellent Chinese medicine animation IP, cultivating professional talents, and strengthening quality supervision, to guide the sustainable development of Chinese medicine animation and form a benign transmission cycle.
作者
王铁剑
WANG Tie-jian(Longkou Town People's Government of Zhungeer Banner^Ordos Inner Mongolia 010499,China)
出处
《中医药导报》
2019年第24期77-81,86,共6页
Guiding Journal of Traditional Chinese Medicine and Pharmacy
关键词
中医药文化
动漫
结合模式
传播
概况
Traditional Chinese Medicine culture
animation
combination mode
communication
overview
