摘要
基于中国网络视频平台2009-2018年上线的网剧数据,论文实证分析中国网剧十年市场竞争与多样性的关系。研究发现,中国网剧在十年间市场竞争与整体多样性、水平多样性、垂直多样性是正相关关系。根据市场动态理论,中国网剧市场十年间不断扩张,需求发生变动,网络视频平台在不同竞争阶段基于需求选择不同策略导致了竞争与多样性的正向关系。
This paper examines the relationship between competition and diversity of Chinese Internet drama in the past ten years through the data of online drama from 2009 to 2018.The conclusion of this paper is that there is a positive correlation between market competition and overall diversity,horizontal diversity and vertical diversity of Chinese Internet drama in the past ten years.According to the theory of market dynamics,the market of Chinese Internet drama has been expanding continuously,and the market demand has changed.Based on demand in different competition stages,the network video platforms choose different strategies,which leads to a positive relationship between competition and diversity.
作者
张辉锋
孙晔
ZHANG Hui-feng;SUN Ye
出处
《新闻大学》
CSSCI
北大核心
2019年第12期78-89,122,共13页
Journalism Research
关键词
中国网剧
市场竞争
多样性
市场动态理论
市场扩张
Chinese Internet Drama
market competition
diversity
market dynamic theory
market expansion
