摘要
柘皋古镇是一座具有悠久历史的千年古镇,是巢北地区有名的文化重镇,在几千年的历史文化发展过程中积淀了深厚的文化底蕴。文章着重在文化旅游的社会背景下,就如何保护好利用好古镇文化资源,结合当地特色,构建文化旅游品牌战略,建立符号化的形象识别系统提出构想,同时为古镇的保护与开发提出一些合理的建议,使得柘皋古镇能够在新时期社会背景下发展好文化旅游项目,进一步促进古镇文旅融合发展。
As an ancient town with a thousand-year history,Zhegao is a famous town in the north of Chaohu City with a profound cultural background.Under the social background of cultural tourism,this paper puts forward some ideas on how to protect and make good use of the cultural resources of the ancient town,and proposes the construction of brand strategy for cultural tourism and the establishment of symbolized image identification system combined with the local characteristics.At the same time,some reasonable suggestions are put forward for the protection and development of the ancient town,so that Zhegao will be able to develop good cultural tourism projects under the social background of the new era,and to further promote the integrated development of cultural tourism in the ancient town.
出处
《安徽职业技术学院学报》
2019年第4期50-53,共4页
Journal of Anhui Vocational & Technical College
基金
安徽省大学生创新创业训练计划项目创新训练项目“当代古镇历史文化传承研究——以柘皋古镇为例”(201810379136)
宿州学院第十三届大学生科研项目一般项目“柘皋古镇典型民俗的保护开发研究”(KYLXYBXM19—025)
关键词
柘皋古镇
品牌战略
文化旅游
保护开发
Zhegao ancient town
brand strategy
cultural tourism
protection and development
